No, it’s not April Fool’s Day, and as far as we know, hell hasn’t frozen over. That headline is true: Harley-Davidson has unveiled an electric motorcycle.
“Project LiveWire is more like the first electric guitar – not an electric car,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “It’s an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.”
At this point, the 111-year-old company is just dipping its toe in the electrifed water. Project LiveWire won’t go on sale anytime soon, and Harley-Davidson has released few details about the bike. But the public will get a chance to ride it and provide feedback, guiding the future development and viability of the project.